Mechanization and automation of processes have always been some of the top goals for industrial revolutions and progress in general. However, even with the new technologies and domains like internet marketing, there is still room for improvement. Facebook chatbots, for instance, are something field specialists have looked into carefully, as a tool with significant potential for businesses.
If implemented appropriately, any company that aims to have a significant number of customers should be able to profit from this feature. Facebook Messenger bots (or chatbots) are for the platforms’ automated messaging to make conversations with users. Simply put, they are pieces of software based on artificial intelligence (AI) that are able to understand written text, provide answers to questions and perform some associated tasks. Constantly undergoing functionality improvements, developers always try to make them better able to achieve more satisfying results regarding interactions with people.
Of course, the growth and evolution of bots should not come as a surprise, nor should the whole concept of AI usage in modern marketing be something to overlook. Although not devoid of flaws, when treated with caution and having a few basic security measures in mind, Facebook is the place where consumers meet. As one of if not the biggest social media network, it unites a significant number of people who could potentially become clients. That’s why most businesses already have Facebook campaigns in place, and bots could help them reach even larger audiences. These days, creating a strong brand image and maintaining a good relationship with consumers are the key to success, especially in the long run. For this, there is a constant need to offer them fresh and interesting content. Spending so much time in social media, people are more inclined to open content on Messenger than, for example, coming from an email.
The more popular product or service provided, the greater the number of users will likely look for contact via asking questions, leaving feedback, raising disputes, etc. Such a task is too overwhelming for anyone to correctly deal with all of them in a timely manner. That’s why the bots are an efficient solution that saves time and money regarding customer care. It is also an excellent opportunity to gather a lot of data on the community, their interests and needs, which can help identify leads and new ways of reaching them with your products.