9 Importance of a Business Plan

A business plan is critical to your business health. In this article, we will elaborate on the importance of a business plan.

A business plan is a very important tool in managing and growing your business. It is an essential tool for attracting financing for your business as well as staff and managers as the business grows.

importance of business plan

What is a Business plan?

A business plan simply is a summary or guide for your business that outlines your goals and details on how you plan to achieve these goals. This document contains your business goals,  the methods to be taken to attain these goals and the time in which these goals need to be achieved.

If it is a new business, it describes how the business would earn money, it’s leadership,  financing, staffing, operation model and other important details that need to be elaborated.

It should also contain explicit objectives for new employees, their duties and how they can help your business flourish. For existing businesses, a business plan is written to change direction or strategy.

A business plan is very vital for every business (especially for long-term), whether new or existing. While it may be tempting to jump head face into a business, writing a business plan is a crucial first step to starting a business, checking the viability of a business idea before investing time and money into the business.

This article will now discuss the importance of having a business plan.

Importance of Business Plan.

  • Disciplined Thinking

Disciplined Thinking

Many at times, a business plan might seem great but when put down in all details and numbers, it may fall apart. So writing a business plan forces you into disciplined thinking. Having a good business idea is just not enough because it can become useless if you are not able to formulate, execute and implement a strategy to make that business idea work. Writing a business plan helps you know whether a business is a good idea or not.

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  • Clarify Direction

The basic purpose of a business plan is defining the business you want to go into and what you intend it to become over time.

Clarify DirectionMaking the purpose and direction of your business clear helps you understand what is needed for your business to move forward. Making it clear can be simply describing of your business, the products or services it offers, it can also specify the exact product lines or services that will be offered and well-detailed description of the ideal customer. The importance of a business plan is to help you head in the right direction.

  • Making Sound Decisions

Having a business plan helps to define and helps you to focus on your business ideas and strategies. It not only helps you to focus on financial matters but also on human resource planning, management issues, technology and creating value for your customers. It helps you to make the right decisions.

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  • Creating a Marketing Roadmap

The important aspect of a business plan for aspiring small businesses is marketing and market potential. A Business plan helps you plan target market breakdown, market penetration and marketing strategy.  It also includes the description of your potential customers, characteristics, growth prospects and sales potential per product or services. It makes you ask questions like, How can we get the customers that can cause an increase in our sales? And how can we reach them and let them know where we are?.

  • Identifying Potential Weaknesses

Formulating a business plan helps you to recognise potential weaknesses in your business idea and plan. It helps you share your business idea with others who can give you their advice and opinions. You can take your plan to professionals and experts who are at the position to give you invaluable advice.

  • Attract financing

Developing a business plan shows whether your business has the potential to grow and make profits. A detailed and comprehensive business plan that features statistics, figures, facts and detailed plans on the business has the potential to attract investors to get capital in order to start.

Attract financing

Potential lenders and investors need to see a written business plan before they can give you money. Describing the business concept is not enough, you must demonstrate the likelihood for success and how much is needed for the business to take off. A business plan will outline your sustainable competitive advantage to your potential investors.

  • Make Business Future Clear

Businesses will definitely evolve and adapt over time. Adding future growth and direction into the business plan is an effective way to ensure that your business is prepared for changes in the market, a way to plan for slowing and growing trends, new innovations and the direction to go as the business grows. Placing these goals help you and your company to know what to reach for.

  • Attracting Team Members and Secure Talents

A business plan can be patterned to act as a sales tool to attract partners, executive-level employees and secure supplier account especially exclusive suppliers. The business plan can be shared with desired partners or candidates to convince them of the potential of the business, persuade them to join the team and make the business a success. Part of the purpose of a business plan is to bring in the right talent from the executive level to skilled staff by showing them the direction and growth potential of the business.

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  • Managing Business

Another major importance of a business plan is acting as a managing tool that can be referred to regularly to determine if the business is on course with meeting goals, operational milestones or the sales target. A business plan relays the organizational structure of your business, such as the titles of directors or officers and their individual duties.

To write an effective business plan, it must be a well-documented business plan that speaks for itself. It must be clear, easy to be read and understandable. In your business plan, you should be able to see your business idea with the eyes of an investor, is it a good plan to attract investors. Writing a good business plan can not guarantee success but can go a long way in ensuring that there is no failure.

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